Thornton Legal Meets..Adam Kerr, Primas Law

How’s business?

Things are busy. We’ve just opened our fourth office space and the team is growing across multiple departments, so there’s a real buzz in the air. It’s obviously a challenging economic environment at the moment, but we are finding that our particular brand of service delivery, which focuses on outputs for clients rather than process or time spent, lands especially well when clients just need things done.

Can you tell us a bit about your background, and Primas?

I launched Primas almost nine years ago and having gone from just me sat in an office working away with TalkSport playing in the background, to over 50 people in that time is really exciting.

Why have you chosen to open an office in Liverpool?

I’ve always kept a close eye on Liverpool as a place to open an office, as it has a really dynamic and entrepreneurial economy, where people very much buy from people. We thought that that really fitted in well with how we do business. And plus I’m a Scouser so there’s always a draw to work in your home city!

What’s the best part of your job?

Giving people good news, or being able to make a positive impact in the lives of the team.

Where do place Primas against other firms in the region?

Above them……..obviously.  

How does Primas stand out from the crowd?

We put our culture and ethos first, and trust that good things will follow. I also think that we really emphasise getting things done for our clients.

Recruitment is a challenge for all law firms, why should someone choose Primas?

Whenever we have a new starter, they always say to us that the firm is exactly as we described it in the recruitment process. So when we say that we are really focussed on our team, and that everyone is really lovely, and that we do really high quality work but in a nice and supportive environment, that’s exactly what a new recruit gets.

If you hadn’t been a lawyer, what would you have done?

Hand model.   

How do you spend your time away from the office?

Trying (unsuccessfully) to keep up with my six- and eight-year-old sons!

What plans (professional or personal) do you have for the next 12 months?

The focus is very much on continuing to grow our presence in Liverpool and cementing our place in the region. In terms of personal plans, I await my wife and kids telling me what my plans and priorities are for the coming year.

What do you know now that you wish you’d known at the start of your career?

There is such a thing as ‘too much beer’.


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